It’s challenging to keep up with your own email, let alone the email marketing routine. There are so many other critical priorities for your business that email can be neglected. This will leave your potential leads and clients untouched and forget who you are. You need to set up email automation in your business.
Email automation is inherently less expensive than hiring someone full-time to manage all your email needs. It allows you to set up email campaigns at pre-set intervals or triggered by certain conditions. For example, when a lead fills out a contact form, your automation will send a questionnaire and your Calendly link.
What are the benefits of using email automation?
The main benefit of using email automation is that it saves you time and money while keeping customers engaged with your business. With email automation, you will no longer be glued to your email all day long. So, you now have the freedom to focus on other, more essential duties instead.
These automated emails are typically set up as drip email series. A “drip campaign” is the automation of several emails over time to nurture leads into sales. A nurture sequence will allow you to have that like know trust factor without any additional time commitment. This will make the transition to the sale so easier and smoother.
Setting up email automation
Setting up email campaigns for automated marketing can benefit your business. Not only does it save you time and money, but it also allows you to focus on other essential priorities. There are many different email automation companies, so it’s necessary to find one you feel comfortable with. To have that personalized touch, you must ensure that all contacts are tagged and organized appropriately.
To create email automation, you’ll need to go to the email automation dashboard inside your email marketing service provider’s platform. There are different types of email campaigns you can set up for your business. The type you need depends on the kind of automated email program or strategy you want to use. Some examples include:
- Introductory email campaign that sends a welcome email series to new customers and leads
- Drip email series that sends out several emails over time to nurture leads into sales
- Product launch email campaign that automatically goes out when launching a new product to attract potential customers
- Weekly or monthly email newsletters
Tips for creating effective email automation that will convert leads into customers:
Email automation can be incredibly beneficial for growing businesses without the time or resources to spend on email marketing.
Tip 1: Keep email campaigns short and sweet
People are busy, and they don’t have time to read through long email campaigns. Stick to the point, and keep email content concise.
Tip 2: Send relevant content to leads and customers
It’s essential to send email campaigns that are relevant to the interests of your leads and customers. If they’re not interested in what you’re sending, they’re likely to unsubscribe or ignore your emails in the future.
Tip 3: Personalize email campaigns whenever possible
Personalizing emails with your customers’ names and leads will make them feel special. It can also help increase conversion rates.
Tip 4: Measure email campaign results
To determine whether email campaigns are effective or not, you will need to track email metrics. Looking at metrics such as open rates and click-throughs ensures that your email campaigns are effective. It may take a while for email automation to become profitable. But, you need the metrics to calculate your ROI on email marketing.
Tip 5: Keep email automation at its best by regularly adding new content
Even if email campaigns convert your leads into clients, these campaigns will stop working if you do not update content. This is another good reason why hiring an agency won’t cost as much as it seems!
It’s time for a better way to send emails.
Email campaign automation will save your time and money. Your clients will appreciate your attention to detail, and they’ll love receiving emails that feel like you personally wrote them. Set up a call today if you’d like me to help you set up email campaigns to convert leads into customers!