Marketing Collateral: What Is It and Why Is It Important for My Company?

Marketing Collateral (Flyers, Brochures) - What Is It and Why Is It Important for My Company

Marketing collateral is still needed because people still want it but usually digitally. Your business should adjust marketing materials for your target market’s needs. These materials are a great way to promote your company and provide valuable information about you and your products. If you’re ready to take the next step in your marketing campaign, then marketing collateral might be what you need to stand out in your industry.

A travel brochure in a hotel

Why can’t I just rely on my website and social media?

Marketing collateral is still a necessary part of most businesses marketing plans. Even in our increasingly digital world, people still appreciate having something tangible to look at and read. Marketing materials can come in many different forms, but flyers, brochures, posters, and PDFs are most common.

Creating marketing material can be a great way to promote your company and give potential customers information about your products and services. It can also help you stand out from the competition.

Marketing collateral – is it just for local businesses?

Many digital marketing materials are on websites and social media platforms, but there are instances where flyers and brochures are still preferred. For example, if you’re you’re attending a trade show or conference, you will want to have printed flyers and brochures to hand out to potential customers and prospects.

Flyers and brochures are a great way to promote your company or event. Many businesses use them as a part of a mail campaign, distributed at local businesses, or email campaigns. In your email campaign for the event, you can your flyer for your audience to review at their convenience.

The number one reason you need marketing collateral.

Marketing materials can be an effective way to promote your company. It’s not just for sale bait or giveaways anymore. These materials can highlight essential features of your company, product, or event in creative ways.

Beautiful Dark Hair White Young Woman Holding Travel Brochure Smiling

Your company’s marketing collateral will serve as a reflection and extension of your brand strategy.

Marketing collateral can also be a way to show off your company’s style and design. When creating marketing materials, it’s essential to ensure that all content is consistent with your brand. The tone, the visuals, and the overall feel of your marketing materials should be aligned with your company’s values and messaging.

The secret to really making an impression on your customers and prospects.

Are you ready to take the next step in your marketing campaign? Let me know today if you need help to promote your company or event. Then marketing collateral might just be what you need to stand out in your industry.

hello & welcome.

I’m Lisa Lam-Phaure. I’ve been obsessed with marketing for over 10 years and counting. 

I would love to help your business create more impact with an intentional digital marketing strategy based on your business analytics, market analytics, and a splash of creativity.

P.S. My last name is pronounced “Lamb Four.”


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