Email Marketing: A Simple and Effective Small Business Strategy

Email Marketing with Lisa Lam-Phaure Small Business Marketing Expert

Email Marketing is one of the most effective and affordable marketing strategies out there. It has a better ROI than social media. You can offer promotions and offers sent immediately or at a later date, at a time of the sender’s choosing. Since you can track who opened or clicked your email, you will know which emails work the best. 

What’s the best way to contact your audience? EMAIL!

In October 2021, Facebook went down for several hours due to a change in the main database server. During this time, small businesses could not access their account and could not send or receive messages. This was a massive blow to small businesses that rely on Facebook as a communication tool. 

Many small businesses would have continued communicating with their audience even when Facebook was unavailable.

With email marketing, small businesses can develop relationships with their customers with its direct one-on-one method of communication.  You can send emails about your latest products, services, or news. 

Emails list on a laptop screen, office background

Build Trust with Personalization in your Email Marketing

Your email marketing strategy should focus on developing relationships with customers, not simply selling them products or services. Your customers do not want to be bombarded with ads. Therefore you should utilize the ability to segment your audience and craft messages directly for that segment. 

For example, you are having a promotional sale. So you can send an email for your entire email list for a storewide sale, or you can send different emails spotlighting products/services that correlate with their purchase history. That latter strategy is going to have the best ROI. 

Start using Email Marketing to Drive More Sales and Customer Loyalty

I absolutely love Flodesk because they offer unlimited sends and subscribers. This is a huge bonus for small businesses that are just starting out and don’t want to worry about going over a limit. And their email templates are beautiful and professional-looking, which gives your emails an extra touch of class.

Let me know if you’re looking for help developing an email marketing strategy to build customer loyalty and drive sales without being annoying! I would love nothing more than to help create a stellar campaign that drives ROI while maintaining optimal engagement levels from potential and current customers.

This post may contain affiliate links for the products I use and recommend. I am not paid to promote these products. If you purchase using my affiliate links, I could make a small commission at no charge to you.

hello & welcome.

I’m Lisa Lam-Phaure. I’ve been obsessed with marketing for over 10 years and counting. 

I would love to help your business create more impact with an intentional digital marketing strategy based on your business analytics, market analytics, and a splash of creativity.

P.S. My last name is pronounced “Lamb Four.”

Explore Categories

Popular Posts

One Response

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Don't Miss

Favorites from the blog

We’ve all been there- trying to figure out what works and what doesn’t when it comes to digital marketing. Let’s start debunking some myths about marketing and business from an expert who has a lot of experience in this area – me!

A Freebie just for you!

This is the best way to plan out your content for the entire month.

Download and use this editorial calendar template to organize all of your social media posts, blog posts, and email campaigns in one place. It’s easy to set up and will save you hours every month.

Digital Marketing Tool - Opt in download for a monthly editorial content calendar.