How Marketing Automation Can Help You Save Time, Money, and Energy?

Marketing automation with emails, tasks, etc.

Marketing automation is a process, not a task. It’s a process that helps you automate marketing tasks. Therefore, marketing teams spend less time on low-value tasks and more time on high-impact activities. This will allow your business grow and not increase your budget.

The steps to setting up marketing automation are:

1. Identify your marketing automation goals

It’s essential to identify your marketing automation goals before implementing them. Marketing goals can vary from campaign to campaign, but some common goals include:

  • Increasing website traffic
  • Generating more leads
  • Converting more leads into customers
  • Increasing customer loyalty and retention
  • Generating more revenue

Be sure to identify what you want to achieve with marketing automation. In doing so, you’ll determine which platform and strategies are best for you.

2. Draft an automation strategy

Build a pipeline by collecting valuable marketing data, segmenting it based on customer behavior, and establishing marketing goals. The next step is to develop a marketing strategy that will help you reach your goals. The best way to do this is to review when each task that needs to happen and in what order. After that is outlined, you will be able to create the best automation for that specific goal or task.

3. Select the platform you’ll need

You should focus first on what you want from your campaign rather than getting bogged down with how to do it. If your goal is to increase website traffic, you’ll need a tool to track website analytics. If your goal is to generate more leads, you’ll need a tool to gather lead information.

It’s essential to select the\\tools that will best help you achieve your marketing goals. You don’t need to use every feature available; focus on the tools to help you accomplish your most important goals.

4. Set up your automation system

It should be an automation system that fits your team’s specific needs. Setting up marketing automation is a great way to invest in your marketing efforts. You will need to review your goals and software to create the best automation to save you time and money.

When setting up a system, it’s essential to focus on three things: people, process, and technology.

5. Test and refine your marketing automation system

You’ll want to make sure you test and refine your strategy so that it is personalized and targeted towards the specific behaviors of each customer. In this way, you’ll be able to maximize the engagement rates for each client. This process is successful because it saves time and money. It also helps your company get more Return On Investment (ROI).

Please contact me today if you need any assistance developing your own automated strategy for your own business. I’m happy to work one-on-one with you to grow and scale while maintaining an ROI.

hello & welcome.

I’m Lisa Lam-Phaure. I’ve been obsessed with marketing for over 10 years and counting. 

I would love to help your business create more impact with an intentional digital marketing strategy based on your business analytics, market analytics, and a splash of creativity.

P.S. My last name is pronounced “Lamb Four.”

Explore Categories

Popular Posts

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Don't Miss

Favorites from the blog

We’ve all been there- trying to figure out what works and what doesn’t when it comes to digital marketing. Let’s start debunking some myths about marketing and business from an expert who has a lot of experience in this area – me!

A Freebie just for you!

This is the best way to plan out your content for the entire month.

Download and use this editorial calendar template to organize all of your social media posts, blog posts, and email campaigns in one place. It’s easy to set up and will save you hours every month.

Digital Marketing Tool - Opt in download for a monthly editorial content calendar.