Podcasting is a new way to advertise your business and connect with your audience. You can reach people even when they’re not looking for you since they will listen on their own time. The benefits of podcast marketing are:
1. Connect with your customers and prospects.
As an industry expert, you can share your knowledge and expertise with your listeners intimately. As a result, you will build trust, establish authority, generate leads, and create a community of loyal customers.
2. Increase website traffic and SEO.
Podcasting allows you to include backlinks to your website and blog in your podcast episode descriptions. Backlinks are links from other websites that point to your website. The more backlinks you have, the higher your website’s search engine ranking will be. Additionally, You can include keywords in your episode titles and descriptions, which can help improve your website’s search engine ranking.
3. Generate new leads.
Podcasts allow you to share valuable information with your listeners and turn them into customers. When you include a call-to-action in your episode descriptions, it can help you generate leads. With these warm leads, you have them enter your welcome email sequence. Your podcast marketing channel can flow right in your email marketing strategy.
4. Increase sales.
Podcasts allow you to share your message with listeners intimately. As a result, you’ll generate leads and convert listeners into customers.
5. Improve customer service.
Podcasting allows you to answer customer questions before they ask them.
Are you ready for the benefits of podcast marketing?
You’ll be able to produce podcasts that engage audiences, develop customer relationships, and attract new prospects. With a cohesive and data-driven podcast strategy, you’ll have lead funnels that coordinate with the different stages in the buying process.
If you understand the benefits of podcast marketing, but it feels overwhelming, I can design a podcasting strategy to help grow your business. Schedule a free consultation with me to discuss your marketing needs.