Next year is right around the corner, but it’s not too early to start planning for the changes we can expect by then. The digital marketing mix will change in many ways. And your small business needs to plan ahead if you want to compete in 2022 with the larger companies.
The first thing any company needs is a marketing mix that gives them the best chance of success. This includes understanding digital implementation, customer experience, data analytics, and more. Every year, new technologies and methods emerge that your company must embrace.
Here’s what the optimal small business digital marketing mix will look like in 2022.
The optimal marketing mix changes every year, but the following are some of the top trends that will define your next year’s marketing strategy:
- Digital Marketing is Everywhere – Now More Than Ever – Digital channels are becoming critical components of your company’s marketing mix. This is especially the case for small and medium-sized businesses.
- The Importance of Customer Experience – Today’s customers want more than just a good product or service; they want an excellent customer experience (CX). This involves engaging with the customer throughout their buying journey and providing a positive experience that meets or exceeds their expectations.
- Marketing Automation – With so much data available, it’s crucial to automate as much marketing process as possible to make better decisions, measure results, and optimize campaigns. Marketing automation allows you to do just that while saving time and money.
What automation tools do you need?
Even though it can seem daunting at first, there are more automated marketing tools than ever before to help you get started. All digital channels need to work together in harmony and better customer experience.
The digital marketing mix has changed. If you are not going to read anything else, this is what you need to know:
You will need to shift your marketing strategies to be successful in 2022. Having a solid understanding of digital implementation, customer experience, data analytics, and automation is the only way to ensure success.
Is your small business using all the appropriate marketing channels?
Without these changes, small businesses will lose out in the year 2022. If all of this sounds intimidating, or if you need help creating an optimal marketing mix, let me know. I am ready to partner with you to create a stellar marketing mix that drives sales by considering how your customers think.
